Strategic planning should be an ongoing process in organizations. Clayton Christensen, author of The Innovator’s Dilemma, said it best. “People think of strategy as an event, but that’s not the way the world works. When we run into unanticipated opportunities and threats, we have to respond. Sometimes we respond successfully; sometimes we don’t. But most strategies develop through this process.” This means your strategy needs to be adaptive and actionable. Strategy is simply creating a structure to think about making choices that considers the following questions:

  1. What is our stated purpose?

  2. What key audiences will we serve?

  3. How will we create unique value?

  4. What capabilities must we have?

  5. What management systems do we need to support capabilities?

Our team has worked with dozens of organizations including Bank of America and industry associations throughout the Southeast to guide them through this process. Don’t make strategic planning a painful and ineffective exercise. Let us help you so that you can unlock the value that is hiding in your organization.